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Mindslab is a rapidly growth boutique market research agency based in Beijing,China

About us

Mindslab is specialised in brand equity research, consumers U&A, concept lab, new product launch (pre and post test), market entry research, consumer segmentation and etc.



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what we can see is little and triggers to explore deep. Mindslab provide strategic thinking to understand the business issue through our methodology to assist our client to achieve their visions.
  • Developing New Product

  • Consumer U&A

  • Brand Equity Research

  • WeChat Research



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MindsLab has conducted various type of research during the past years, focusing different business issues, here is a glimpse on what MindsLab work like.
  • Millennial are highly educated, career-driven, politically progressive and brand loyal

    Segmentation Example

  • 360 analysing to develop a comprehensive concept understanding

    Concept Test Example

  • Chinese luxury consumers prefer to purchase products with intrinsic value

    Consumer U&A Example

  • Diversified wedding ritual across China impact their purchase choices

    Culture Understanding

  • Radical innovation is not prevail but steady and incremental improvements

    New Product Launch

  • Brand Positioning Example

    Brand Positioning Example



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MindsLab has rich client base, covering FMCG, Consulting, High-Tech, Pharmaceutical, Retail, BabyCare, Beauty and House care. Our clients include both domestic and international brands.



Mindslab have offices in Beijing, Shanghai and Guangzhou. Thus, it has a rich coverage from tier 1 cities to tier 4 cities in China. MindsLab facilities provide standard focus group meeting room and back room to ensure the research quality.
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Want to enter Chinese market but without a clue? Want to address brand awareness among Chinese consumers? Want to test the new product in China? How about leave us a message
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